I design with empathy and strategy.
UX/UI DESIGNER
Look What I've Been Designing Lately.
RECENT WORK
View all projectsWork crafted to improve usability through research, iteration, and thoughtful design choices.
LET ME SHOW YOU HOW I DO IT
DESIGN PROCESS
Every project is different, but my process stays flexible, structured, and user-focused. Here's how I turn ideas into meaningful digital experiences.
Planning
We define the goals, challenges, and context of the project. This step ensures clarity, alignment, and a shared vision before moving forward.
Research & Analysis
I explore user needs, behaviors, and pain points. Insights gathered here guide the strategy and shape every design decision that follows.
Design
I translate insights into intuitive structures, wireframes, and visual layouts. The focus is always on clarity, usability, and creating a meaningful user experience.
Prototype
Interactive prototypes bring the product to life. They help us test flows, validate ideas, and refine the experience before development.
Hola! I'm Alejandra Iriarte. I'm a UX and UI designer driven by excitement for designing and bringing projects to life from concept to final product. I love taking on complex challenges and delivering creative solutions that make an amazing user experience.
- Name
- María Alejandra, but I don't like being called María or by my full name (it feels like I'm being scolded).
- Location
- Rotterdam, Netherlands
- Age
- 25
- Fun Fact
- Attempting humor is my love language. Apologies in advance, but you're welcome too.
- Hobbies
- Boxing / LOVE Coffee / Working out / Photography
Small fragments of my day
