I design with empathy and strategy.
UX/UI DESIGNER
I design with empathy and strategy.
RECENT WORK
Work crafted to improve usability, strengthen identity, and create intuitive experiences.
LET ME SHOW YOU HOW I DO IT
DESIGN PROCESS
Every project is different, but my process stays flexible, structured, and user-focused. Here's how I turn ideas into meaningful digital experiences.
Planning
We define the goals, challenges, and context of the project. This step ensures clarity, alignment, and a shared vision before moving forward.
Research & Analysis
I explore user needs, behaviors, and pain points. Insights gathered here guide the strategy and shape every design decision that follows.
Design
I translate insights into intuitive structures, wireframes, and visual layouts. The focus is always on clarity, usability, and creating a meaningful user experience.
Prototype
Interactive prototypes bring the product to life. They help us test flows, validate ideas, and refine the experience before development.
Planning
We define the goals, challenges, and context of the project. This step ensures clarity, alignment, and a shared vision before moving forward.
Research & Analysis
I explore user needs, behaviors, and pain points. Insights gathered here guide the strategy and shape every design decision that follows.
Design
I translate insights into intuitive structures, wireframes, and visual layouts. The focus is always on clarity, usability, and creating a meaningful user experience.
Prototype
Interactive prototypes bring the product to life. They help us test flows, validate ideas, and refine the experience before development.
- Name
- María Alejandra, but I don't like being called María or by my full name (it feels like I'm being scolded).
- Location
- Rotterdam, Netherlands
- Age
- 25
- Fun Fact
- Attempting humor is my love language. Apologies in advance, but you're welcome too.
- Hobbies
- BoxingLOVE CoffeeWorking outPhotography
Hola! I'm Alejandra Iriarte. I'm a UX and UI designer driven by excitement for designing and bringing projects to life from concept to final product. I love taking on complex challenges and delivering creative solutions that make an amazing user experience.
Small fragments
of my world
Small fragments
of my day
