Hotel booking website.
Bluegevity.
A redesigned website for Bluegevity, a premium longevity subscription offering personalized supplements, high-end biomarker testing, and exclusive wellness retreats. The goal was to elevate the digital experience with a luxurious, trustworthy, and science-driven aesthetic while improving clarity, visual hierarchy, and understanding of the offering.
- Client
- Bluegevity
- Timeline
- Apr 2024 - Nov 2024
- Role
- UI Designer
- Location
- Rotterdam, Netherlands
challenge
Bluegevity’s previous website failed to reflect the luxury, precision, and scientific credibility behind its high-cost subscription model. The content was repetitive, unclear, and lacked structure, making it difficult for users to understand how the blood testing, personalized supplements, and retreat experiences worked together. The challenge was to create a refined, trustworthy digital presence that communicates value, builds confidence, and helps users navigate a complex offering with clarity and ease.
Aa
Raleway
ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽabcčćdđefghijklmnopqrsštuvwxyzž1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
Color Palette
Bluegevity Blue
HEX: #5863E7
R:88 G:99 B:231
Aqua
HEX: #CC4E00
R:98 G:205 B:204
